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Unhealthy Food & Beverage Marketing
Lifestyle & Wellness

Unhealthy Food & Beverage Marketing

Food marketing increases product appeal, purchasing, and consumption, using diverse strategies and locations to reach consumers. Our food choice is partly influenced by the marketing campaign of certain food.

 

 

A recently published study examined the differences in adults’ self-reported exposure to various marketing strategies (brand and licensed characters, celebrities, and sponsorship of sports and cultural events) and locations (television, radio, and digital media) across five countries: Australia, Canada, Mexico, the United Kingdom, and the United States. The online survey was conducted with 21,678 participants aged 18 years. The average reported exposed number of unhealthy food marketing strategies ranged from 0.5 in the United Kingdom to 2.3 in Mexico. Brand characters (32%), followed by licensed characters (22%), were the highest marketing strategies. The most prevalent location was the television (44%), followed by digital marketing (32%). The authors advocated that unhealthy food marketing strategies should be regulated.


 

[1] Nieto, Claudia, Jáuregui, Alejandra, Contreras-Manzano, Alejandra, Potvin Kent, Monique, Sacks, Gary, White, Christine M, Pauzé, Elise, Vanderlee, Lana, Thrasher, James F, Barquera, Simón & Hammond, David. 2022. Adults’ Exposure to Unhealthy Food and Beverage Marketing: A Multi-Country Study in Australia, Canada, Mexico, the United Kingdom, and the United States. The Journal of Nutrition 152:

 

 

Posted by Dr. Loke Wai Mun